ENG. The french Basque Cost is one of the best surf spots in Europe. Every surfer knows that, and so do sport brands. Everybody know, as well, that advertising has to reinvent itself everyday in order to attire the attention of consumers. I guess those where a few of the thinkgs Nike 6.0 thaught last summer, when they first opened the Round House in Hossegor (where I work). It was a total success; peole kept talking about the “la maison Nike” all summer long, legendary parties took place there and blogs, press and another media reported every detail of it.
This year, the Round House is coming back, and I’m so excited as this time it’s going to be in Anglet (where I live), near by the main beach. Can’t wait to swim on the pool they’ll have and tell you about the whole experience ! Stay tunned on 18th july !