ENG. Animals are cute, and zoo advertising usually tends to be creative and fun. The Amsterdam zoo got a huge babyboom this last spring so they’ve asked advertising agency Dawn to promote this and, at the same time, the zoo.
They’ve created the first outdoor campaign that can go viral. How they’ve done that ? Well, they’ve placed posters around the city with stickers with real size baby animals that can be removed and placed elsewhere. With this, everybody can contribute to the diffusion of this campaign. It has been a total succes ! I guess it’s because stickers are fun, baby animals are cute and letting people participate to an advertising campaign is interesting for eveybody. A good combination that can be really positive for the revenues of the Amstedam’s zoo !
Click continue reading to see the video and more pictures of the stickers.