This is the kind of company that starts with an idea and have no bussiness plan. It’s not me who says that, it’s how this company describes themselves. However, I have to say that is a pretty smart idea to develop a brand through this emotional idea that connects with the people. At least that’s what happened to me; it has been thanks to this video that I have decided I wanted to see what they were producing Holstee.
And I have been quite surprised as I’ve found that they have created a collection of t-shirts made 100% with recycled plastic bottles. And not only that but other products like wallets are also made with recycled material.
So you know what to do if you want to run a new company : mix design+ecology+youtube and you have the key to success !